Salon Wilson

Salon Wilson is a luxury hair salon specializing in hair color and certified HairDreams extensions. Customer focused, they provide an elevated experience, creating stunning transformations, and celebrating the unique style of every guest.

Objective

Salon Wilson needed to elevate its digital presence beyond the limitations of a basic, template-based platform. The primary objective was to build a stylish, brand-centric website that would act as a magnet for high-value clients, specifically targeting local searches for professional hair color and the exclusive HairDreams extensions service.

A key secondary goal was to create a scalable asset that could grow and evolve with the business.

Operation

Strategic Platform Migration: Migrated the salon from the restrictive Vagaro MySite platform to Webflow. This foundational move unlocked complete creative control and enabled a unique, luxury design that aligns with the Salon Wilson brand, moving far beyond the limitations of the previous template.
High-Value Service SEO: Engineered the on-site SEO to specifically target the salon's most lucrative services: expert hair color and certified HairDreams extensions. The strategy focused on capturing high-intent, local search traffic in Houston and establishing the salon as a premier authority.
Seamless Booking Integration: Integrated the client’s existing Vagaro booking platform directly into the new Webflow site. This solution provides a seamless, on-brand user experience for customers scheduling appointments, while allowing the salon to maintain its established operational workflow without interruption.

Outcome

Elevated Brand Presence: The custom design and intuitive user experience create a high-end digital storefront that accurately reflects the luxury and quality of the in-salon service, building trust with a discerning clientele.
Targeted Client Attraction: With a new site architecture and on-page SEO focused on high-value services like hair color and HairDreams extensions, the salon is now positioned to attract its ideal, most profitable clients through organic search.
Foundation for SEO Growth: The new site architecture and technical SEO implementation create a robust foundation for improved organic search rankings, driving long-term, qualified traffic.
Client Empowerment: The client now has a scalable, secure, and easy-to-manage Webflow platform that accurately reflects the quality of their business and can grow with them.