I redesigned Renaissance Builder's website, as it had not been updated in over a decade. It was not responsive, failing to adapt to different screen sizes, particularly mobile devices, as it predated the smartphone era. The visual elements were also needing adjustment, with images that were blurry and low-resolution.
To address these challenges, I executed a complete rebuild, focusing on modernizing the UI and optimizing the UX for today's standards. This involved updating the company logo and establishing a cohesive brand identity by integrating the logo's color scheme into the site's overall palette. All existing photos were significantly improved using AI image upscaling to enhance their resolution and clarity.
A critical update was implementing responsive design, ensuring the new Renaissance Builders site functions and looks great on desktops, tablets, and smartphones.
These efforts resulted in a dramatic improvement in site performance, evidenced by a 900% increase in monthly web traffic within 30 days of deployment.
The improvements to our site were exactly what we needed. The design is much more modern. It's a huge upgrade.
